A comprehensive analysis of 183 billion website visits, 12 billion video views, 150 billion emails, and 1,000 consumers says that most marketers think their ads are relevant.
Most consumers completely disagree.
Adobe just released its 2018 State of Digital Advertising, based on a massive amount of data captured by the Adobe Marketing Cloud. One of the insights is that while 74% of marketers think they are driving relevant ideas to potential prospects, very few of the people who see them agree.
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