State Farm: 15 Keys To Successful Digital Transformation (Learned The Hard Way)

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State Farm: 15 Keys To Successful Digital Transformation (Learned The Hard Way)

State Farm is almost the opposite of a tech startup.

It’s a 100-year-old company with 58,000 employees, 19,000 independent agents, and 84 million customer accounts. State Farm is #36 on the Fortune 500 and has been the #1 insurer in the United States for the last 70 years.

But three years ago, State Farm executives knew they needed a digital transformation of basically Biblical proportions to continue to be relevant in the digital age.

Get the full story: check out my post at Forbes …


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