Spoke at Mobile World Congress Americas about ‘the greatest battle’

Was great to speak to a very mobile-focused crowd at App Valley Summit during Mobile World Congress Americas.

Here’s what TUNE had to say about my talk:

On Wednesday, September 13, TUNE hosted App Valley: a mobile-app focused track within MWC Americas in San Francisco. Onsite, John Koetsier, TUNE’s mobile economist and a well-known specialist in the world of mobile, revealed his fascinating take on apps in the next decade. Koetsier claimed that the battle for the future is the fight over control of the customer. Apps are right on the front line… and under attack. He also shared his predictions for the future of apps with regards to games, vision and intelligence. Check out his session here!

 


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