Gamification is great. However, the game that is being “ified” should not just be the promoting company’s financial or statistical wellbeing … it should be something the user him or herself is playing.
Well duh.
And … real shocker coming right up … it should, actually, kinda, be at least sort of fun.
Ditto on the duh.
So why do so many companies “gamify” services that aren’t inherently games, or gameable, or even fun? Could it possibly just be that they want to manipulate users into doing things that are more good for them (the company) than for them (the users themselves)?
Couldn’t be, could it? Say it ain’t so.
Take Klout. No really, please do. Preferably away – far, far away. Maybe to a land beyond time. Or at least to a time beyond now.
I just unlocked this achievement from Klout. I am so excited I can barely contain it:
There are only two problems.
- Visiting a website is not an achievement (for the user). Unless you’re physically or mentally … umm … challenged.
- I haven’t actually been to Klout.com in 4 or 5 weeks. Exclamation point exclamation point, el-oh-el, etc.
Nice try, Klout. I actually responded to one of your emails about my Klout score changing, clicked the link, and now what.
I’m being praised for something that isn’t praiseworthy, and that I didn’t even do.
Even kids see through that crap.
Good blog, John… Love the el-ol-el (although by the time it takes to actually type that out, I am already done laughing) LOL.
I think that I see one spelling / grammar mistake?? Or maybe it’s a play on web language that I am not getting…
So why do some many companies
Kev.
[…] was not impressed in late 2011 when Klout awarded me a new achievement for visiting Klout.com three days in a row when I hadn’t even visited once (besides the time […]
[…] was not impressed in late 2011 when Klout awarded me a new achievement for visiting Klout.com three days in a row when I hadn’t even visited once (besides the time […]
[…] was not impressed in late 2011 when Klout awarded me a new achievement for visiting Klout.com three days in a row when I hadn’t even visited once (besides the time I […]