397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat’s 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad intelligence company.
All told, Snap, the company that publishes the Snapchat app, is forecast to take in about $1.7 billion in advertising this year.
The small number of advertisers highlights Snapchat’s key differences from Facebook or other social apps when it comes to monetization.
Get the full story in my post on Forbes …
