397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat’s 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad intelligence company.
All told, Snap, the company that publishes the Snapchat app, is forecast to take in about $1.7 billion in advertising this year.
The small number of advertisers highlights Snapchat’s key differences from Facebook or other social apps when it comes to monetization.
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