Scaling mobile growth: How smart marketers pay 37% less and get 60% more

The cold hard reality of mobile marketing is that the rich get richer and the smart get smarter. That sounds unfair, but there is a sunny side up: nearly every mobile marketer has a shot at success.

But achieve breakout mobile growth isn’t easy.

Among other things, it requires prioritizing what already know you should be doing, but aren’t.

Cold hard data on mobile growth: what we’re seeing

Over the past year our customers used Singular to optimize more than $10 billion in annual ad spend. That includes over a trillion ad impressions, billions of conversion events, and hundreds of millions of app installs.

Get the full story in my post at Singular’s blog …