The coming Thanksgiving weekend is going to be huge, says Salesforce. So big that almost half of retailers’ annual revenue will come in this one massive Thanksgiving, Black Friday, and Cyber Monday weekend.
Mobile will be key.
So will AI, for perhaps the first time, as smart systems are helping to drive more than a third of all retail revenue.
Salesforce sees a ton of shopping data, because the company manages marketing and sales for giant brands with more than 500 million global shoppers. So I asked Salesforce Head of Consumer Insights Rick Kenney for his take on the coming retail extravaganza.