Record Black Friday Sales: 14% Growth To $7.2B In Digital Revenue

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Black Friday was a record-setting day for US-based digital retail, according to Salesforce, which tracks sales to more than 500 million shoppers in 30 countries.

Thanksgiving sales were up as well, passing $4.4 billion.

2019 Black Friday saw $7.2 billion in digital sales in the U.S. alone. That’s up 14% over last year. Globally, Salesforce says sales hit $20 billion as other countries participate in Black Friday sales, even if they don’t have a U.S. Thanksgiving holiday.

Mobile orders are up too — sharply.

Get the full story in my post at Forbes …

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John Koetsier