Black Friday was a record-setting day for US-based digital retail, according to Salesforce, which tracks sales to more than 500 million shoppers in 30 countries.
Thanksgiving sales were up as well, passing $4.4 billion.
2019 Black Friday saw $7.2 billion in digital sales in the U.S. alone. That’s up 14% over last year. Globally, Salesforce says sales hit $20 billion as other countries participate in Black Friday sales, even if they don’t have a U.S. Thanksgiving holiday.
Mobile orders are up too — sharply.
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