Last year we were rebranding Canpages. I led the phase of the project where we defined who we were and what we wanted to be.
DDB Canada led us through their process for rebranding, including answering 10 key questions. This is their slideshow, but most of the messaging is mine.
After this phase – done in mornings and evenings while at SXSW – I handed the project over to our marketing manager, Cathy Greer, who had been on vacation, and Colin Osing, our Director of Marketing.
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