Treating paid, earned, and owned marketing separately costs marketers conversions, ranking, and revenue.
Ultimately, it ends up leaving 50-100% of your potential results on the table.
Used strategically together, however, each can amplify and multiply the other. At TUNE, we’ve just completed a massive report showing how marketers are boosting conversions on paid marketing and magnifying impact on owned media. This means more owned and earned success, higher conversions on performance advertising, better retention for brand marketing, and much, much more.
That’s all good in theory, but evidence is better.
What kinds of results are marketers seeing when they synergize paid, earned, and owned channels? Here are just a few of the examples we collected.