The mobile marketing landscape is shifting, fast. From surging CTRs to skyrocketing CPIs and the explosive growth of rewarded networks, Q3 was packed with performance pivots every marketer needs to understand. In this webinar that I host for Singular, I unpack all the latest insights.
Here’s what you’ll walk away with:
- Why iOS CTRs are rising—and what it means for your creative strategy
- How rewarded ad networks and CTV are reshaping UA efficiency
- What do rising IPMs on iOS mean … is targeting finally back?
- What to do as CPIs soar in Fintech, Gaming, and Shopping verticals
- How marketers are using AI to optimize campaigns and outsmart fatigue
- Budget shifts you should consider next quarter
- Performance levers to pull in Q4
- The most important thing to test in H2 2025
Check it out here on-demand now.