PR fiasco: getting youtubed

Reason #379 to have an open and honest corporate structure that is designed to encourage questions and act ethically on the answers: getting outted on YouTube.

Like Lockheed Martin and the US Coast Guard:

Note: the actual video is boring and longish, though it deals with potentially critical design flaws in coast guard ships. And I can’t vouch for its veracity, although the individual who put this out certainly seems credible.

The point, however, is this: right or wrong, you don’t want to fight quality or ethics battles in public. You want to deal with these issues the right way, internally, before someone gets so frustrated they youtube your company.

Unless you like washing your underwear in public, of course.

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(I just noticed this had been previously covered on boingboing. And here’s the original story at the Washington Post.)

[tags] youtube, PR, social media, lockheed martin, US Coast Guard, john koetsier [/tags]

 


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