Post-IDFA user acquisition: EA’s Jayne Peressini on iOS 14 and conversations with Apple

Jayne Peressini

Is iOS 14 the mobile marketing apocalypse? Can user acquisition still exist? Or will the ecosystem survive the loss of the IDFA?

We’ve got some ideas about that, announcing support for Apple’s attribution framework SKAdNetwork almost a month ago now, releasing open-source code for ad networks, publishers, and advertisers, and offering SKAN as an open standard for implementing SKAdNetwork without destroying the marketing ecosystem.

But it doesn’t really matter what we say.

It mostly matters what mobile marketers say.

Get the full story in my post at Singular’s blog …

 


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