Possible is not probable

Every time I see something like this in the mainstream press I think: clueless.

There’s little question the iPhone pulls a lot of great wireless functions and applications into a very cool package. But most of those features aren’t exactly new. Google Maps for mobile? Practically any smartphone user can download the application to his or her device.

It’s not about: is it possible. It’s about: is it elegant, simple, natural, obvious, easy, beautiful, friendly. Most importantly: is it normal. Does it just feel normal to surf the web on your phone, locate and listen to music on your phone, to make make phone calls even.

(In case you’re wondering why Linux isn’t mainstream, that’s why. The answers are no.)

That’s Apple’s primary genius. Not always to be first – but almost always to make wizardry easy, even commonplace … while still being elegant and sexy.