PocketGamer round table: The death of the IDFA

Pocketgamer round table IDFA

Was happy to spend an hour with PocketGamer editor Ric Cowley and other mobile experts on the death of Apple’s identifier for advertisers … the IDFA.

PocketGamer streamed the roundtable live on YouTube, and you can follow the conversation here:

Other participants include:

  • Jon Jordan, former editor of PocketGamer
  • Matt Saunders, user acquisition at N3TWORK
  • Julian Jones, chief publishing officer of Exient


And now PocketGamer has added a post with the round table and some context.