Paris & YouTube: not hot?

I subscribe to LabelNetwork‘s Global Youth Culture weekly emails on pop culture. In this week’s was an interesting take on the recent YouTube and Paris Hilton mashup:

Even though Warner Brothers’ head of new media, Robin Bechtel, thinks that YouTube and Paris Hilton are both “pop culture phenomena” and therefore are meant for each other, it’s questionable if they really understand who’s on the site and just why it’s popular. Not to mention how over people are of Paris, and therefore by having her as the first spokesperson, appears woefully out-of-touch.

More details here.

LabelNetworks is fairly 1.0 in terms of the web, but they are incredibly hip to emerging teen and 20-something culture. Interesting.

[tags] paris hilton, youtube, culture, pop, music, video, labelnetwork, john koetsier [/tags]