ONE key change

This is the Canpages ONE video, showing the full range of Canpages products. I didn’t produce this video or lead this project. But I did throw in a monkey wrench that changed everything.

During the first script review, I suggested reframing the entire video from a customer’s perspective … as opposed to ours. All agreed, and our prototype customer was going to be called John.

At the last stage, however, we decided to name him Bill. The rest is history.