This is the Canpages ONE video, showing the full range of Canpages products. I didn’t produce this video or lead this project. But I did throw in a monkey wrench that changed everything.
During the first script review, I suggested reframing the entire video from a customer’s perspective … as opposed to ours. All agreed, and our prototype customer was going to be called John.
At the last stage, however, we decided to name him Bill. The rest is history.
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