My second post on VentureBeat is live: Why you should be using Klout when making hiring decisions.
Klout is a social measuring and monitoring tool that gauges online influence, mostly by analyzing data from Twitter, Facebook, and a few other social networks. There was a pretty major reaction last week to the Wired story about the marketing exec who lost out on a new job opportunity due to his low Klout score. A lot of people were pretty negative on Klout.
That’s understandable, to a degree. Who likes being measured and analyzed … especially when the results may not always line up with how we think of ourselves. Or, when there are concerns about the methodology and accuracy of the measurement.
In any case, I still find value in Klout … and here are a few reasons why.