Netflix has never seen a competitor like this.
Yesterday a box arrived at my door. It contained popcorn. Kids games. Coasters. A 500-piece puzzle. And a portable digital projector, all from Peacock, all in support of a massive PR push about the new streaming service’s launch. I have no clue what the value is, but it’s probably well over $300. Multiply that by a few hundred targeted journalists.
Monday I received an email from MediaRadar, an ad intelligence firm. Peacock is outspending both HBO Max and Disney+ at comparable phases of their launch. At the two weeks prior mark, Peacock’s advertising was up 71% compared to Disney+.
And consider the company.