Now This Is War: Peacock vs Netflix, Amazon Prime, Hulu, HBO, Apple TV+

peacock streaming media

Netflix has never seen a competitor like this.

Yesterday a box arrived at my door. It contained popcorn. Kids games. Coasters. A 500-piece puzzle. And a portable digital projector, all from Peacock, all in support of a massive PR push about the new streaming service’s launch. I have no clue what the value is, but it’s probably well over $300. Multiply that by a few hundred targeted journalists.

Monday I received an email from MediaRadar, an ad intelligence firm. Peacock is outspending both HBO Max and Disney+ at comparable phases of their launch. At the two weeks prior mark, Peacock’s advertising was up 71% compared to Disney+.

And consider the company.

Get the full story in my post at Forbes …

 


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