New rules of marketing engagement: Streaming services & OTT


Life before COVID-19 revolved around commonplace social interactions and behaviors we overlooked. Shelter-in-place and nationwide lockdowns have given rise to a radical change in consumer behavior, and streaming content is no different.

Join us as we present the New Rules of Marketing Engagement: Streaming Services & OTT, part four of an 8-part live video series featuring today’s leading business and marketing decision-makers. Learn directly from streaming content and OTT leaders as they shift their marketing approaches during a time when #stayathome is encouraged.


During the webinar, we’ll cover:

  • How to capture your share of the accelerating streaming growth
  • Three messaging errors to avoid right now (including one huge mistake a major competitor is making)
  • The number one priority that will help you ensure growth continues
  • How to emerge from this crisis stronger than the competition

Panelists include:

  • Mihir Shah
    Vice President, Consumer Revenue, JioSaavn
  • Eugenia Kovalenko
    VP Growth, Smule
  • Geoff Cook
    Co-Founder & CEO, The Meet Group
  • Catharine Burhenne
    VP, ReelGood

Join me as I host this live chat with marketing leaders …