Life before COVID-19 revolved around commonplace social interactions and behaviors we overlooked. Shelter-in-place and nationwide lockdowns have given rise to a radical change in consumer behavior, and streaming content is no different.
Join us as we present the New Rules of Marketing Engagement: Streaming Services & OTT, part four of an 8-part live video series featuring today’s leading business and marketing decision-makers. Learn directly from streaming content and OTT leaders as they shift their marketing approaches during a time when #stayathome is encouraged.
During the webinar, we’ll cover:
- How to capture your share of the accelerating streaming growth
- Three messaging errors to avoid right now (including one huge mistake a major competitor is making)
- The number one priority that will help you ensure growth continues
- How to emerge from this crisis stronger than the competition
- Mihir Shah
Vice President, Consumer Revenue, JioSaavn
- Eugenia Kovalenko
VP Growth, Smule
- Geoff Cook
Co-Founder & CEO, The Meet Group
- Catharine Burhenne
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