Netflix will grow to 262 million subscriptions within a decade, including 72% of the United States, says Citi Research.
That’s a big jump from its current 118 million.
“At a high level, our $305 price target implies that in ten years Netflix has 262 million total subs (representing 72% U.S. penetration, 37% penetration of other developed markets, and 21% penetration of emerging markets ex-China),” say analysts Mark May and Hao Yan.
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