NASCAR CTO On Digital Transformation: eSports, Augmented Reality, AI, And Millennials

nascar race digital transformation

How do you reinvent a 70-year-old brand?

By focusing on the core value you’ve always delivered, says NASCARchief digital officer Tim Clark … while reinventing how you deliver it.

And in this race – unlike the Daytona 500 – there’s no finish line.

Get the full story in my post at Forbes …