Moderating at PocketGamer Connects: The Do’s & Dont’s in UA & Game Marketing

I’m moderating a panel on the dos and don’ts of mobile user acquisition and game marketing for PocketGamer Connects.

The stellar line-up includes:

  • Matt Rutledge
    Co-owner, Director of Business Development
    Aftershock Media Group
  • Mirko Bertoletti
    User Acquisition Manager
  • Sami Mahmood
    Head of Growth
    Ascended Studio
  • Louise Bay
    UA Manager

And the topics I’ll be mercilessly grilling them on include:

  • Worst mistake you’ve ever made (or seen)
  • Absolute must-haves … the do’s …
  • Launch strategy
  • Creative strategy
  • Scaling tactics
  • Growth stack
  • Privacy/IDFA
  • Monetization
  • Influencer marketing
  • Organic vs paid

And much more!