Sometimes a smaller top of the funnel is better than a big gaping maw that hoovers any and all potential customers in. And sometimes the web is a better option than a mobile app.
Those are just two of the learnings from half an hour with Mixtiles co-founder Eytan Levit on today’s hot topics in the iOS 14 era: is web better than app? Can we live without the IDFA? How do you measure marketing effectiveness with less signal? Is SKAdNetwork the only answer now on iOS?
If you’re a marketer who is wondering how to navigate the new privacy-safe reality in Apple environments, Mixtiles is a good company to look to for insight:
- Super-fast growth over the past few years
- Hot D2C (direct to consumer) category
- Heavily focused on iOS
- Overwhelmingly multi-channel and multi-platform user journeys
- Not dependent on IDFA