Marketing Analytics Is Broken. Salesforce Is Fixing It With AI (And IoT)

Marketers use only 1-3% of the data they collect, a research scientist for a major marketing cloud recently told me. And yet data is critical to personalizing experiences, targeting offers, and boosting relevancy of communications.

Salesforce thinks it has the solution.

It’s called Einstein, the AI that Salesforce is layering throughout all its tools. Today, the company is unveiling new segmentation and multivariate testing tools driven by machine learned which, it says, dramatically increases marketing effectiveness.

Get the full story in my latest post at Forbes …