In some fantasy world, growth marketers have all the cash, corporate support, creative assets, and analytics they need, and can do their jobs in splendid isolation. In the real world? No marketer is an island, every team is an integrated component of the overall organization, and marketing alignment is a tough challenge.
Which means that kindergarten lessons still apply.
And marketers need to play nice with others … for their own good.
That’s exactly what we recently discussed with key executives at fast-growing Lyft, LinkedIn, Poshmark, and Calm during our recent UNIFY conference.
Specifically, we asked them how marketers should align internal teams to achieve ROI.