What does it mean for the average Joe … you and me … when marketers employ armies of agents?
A summer of my latest at Forbes:
Marketers are now creating millions of AI agents, and they’re not just experiments anymore, they’re quickly becoming part of the core marketing stack. These agents can personalize messages at scale, predict what you might want before you ask, and gather unprecedented amounts of data. In this post, I dive into how that changes the balance of power between brands and consumers, and why the future may require all of us to have our own AI agents simply to navigate the flood of automated interactions. Along the way, I look at the opportunities for more relevant and helpful engagement, but also the risks of manipulation, privacy loss, and a world where algorithms talk mostly to other algorithms on our behalf.