Let’s Be Honest: The Augmented Reality Market Is Literally All About The Smartphone Right Now

augmented reality by devices

Smartglasses are exciting. Smartglasses are the future. And smartglasses are certainly a leading edge in the revolution that is going to take us from consuming digital on a device to immersing ourselves inside the metaverse more or less full-time.

But not yet.

Yesterday ABI Research published a press release that, at first reading, seems to indicate that smartglasses are a big deal, and that they’re a big deal (almost) right now. “Emerging Interaction Methods for AR Smart Glasses to Forge a AR Market Value of US$100 Billion by 2024,” the headline screams.

$100 billion by 2024?

Get the full story in my post at Forbes here …