Sometimes people who buy from you can communicate what you do far better than you can yourself.
Case in point:
Notice how it’s fairly hard, if not impossible, to understand what the company does if you just read the letters in black? And how easy it is when you just read the letters in white?
(And that’s probably a fake customer quote – so even starting to think like a client will help you communicate better.)
Somehow, we just get too close to the companies we work for, the products we build. And then when we try to talk about them, we say too much. We talk down. We use too many adjectives. Our verbs are hifalutin, like integrate and facilitate. And our in our fear to leave anything out, we make it way too complicated.
Let your clients speak for you!
(This post inspired by Kathy Sierra.)
[tags] voice of the customer, verbosity, PR, advertising, kathy sierra, john koetsier [/tags]