It’s Time For Apple To Kill Apple TV+

Apple TV+ is DOA, and the sooner Apple realizes it, the sooner the company will stop wasting billions of dollars chasing failure.

Apple captured magic in a bottle in the media industry once before, when it achieved first-mover advantage with an integrated hardware-software-services business model for music.

But even with that strategic early-innovator advantage, Apple didn’t try to be a music label.

Get the full story in my post at Forbes …