Ummm … dunno if you’ve seen this yet, but coming soon to a store near you (and a TV screen too) is this monstrosity of branding:
Kellogg’s Disney-Pixar Finding Nemo Cereal.
Yup, you’ve got it – that’s the name. Oh, but I forgot a couple important elements: (© Disney/Pixar).
This is un-freaking-believable. I mean, who could possibly think that this cereal name is a good idea?
Good branding says: focus on building one brand. Cross-marketing seeks to take two strong brands and make 1 + 1 = 3. This farcical example (really, this should be an April Fool’s joke, or a marketing parody site’s creation) 4, count ’em, 4 brands into a five-word title …. none of which but the last word is actually a descriptor telling you what the bloody stuff is. How can Steve Jobs, champion of simplicity, have allowed Pixar, his company, to get involved in this abortion?
However, you’ll be happy to find out, after having plowed through all those brands, that:
FINDING NEMO cereal is a toasted oat cereal with marshmallows in the shape of your favourite FINDING NEMO characters. It is low in fat and is a source of 8 essential nutrients.
Oh, and by the way, it’s not kosher.