IMHO: Incremental but important

I’m sure everyone and his dog knows what Apple announced today at MacWorld:

  • iPhone and iPod Touch updates
  • Movie rentals on iTunes and new Apple TV
  • Time Capsule backup appliance
  • MacBook Air

There was no iPhone, no huge incredible surprise. But there was incremental improvement on a wide variety of fronts … and the new Apple TV is an amazing product that now I’m interesting in buying. (Though, once again, Canada has to wait for full service availability.)

There’s a lot in today’s MacWorld that’s going to make a lot of money for Apple.