IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

IoT Watson IBM

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales.

Apparently the same approach scales from a $10 hamburger to a $2 million Watson IoT installation.

Get the full story in my post at Forbes …

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John Koetsier