Siri has long been the butt of personal assistant jokes, probably unfairly. In numerousstudies, tests, and examples, Siri has drawn about even with Amazon’s Alexa assistant, but significantly trails Google Assistant in knowledge and ability to answer customers’ questions.
With Alexa’s unmatched third-party penetration — more than 25,000 skills— and Google’s massive knowledge base thanks to a decade of search experience, that’s a bad place to be.
That could be about to change.
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