How One Accidental Kanye West Tweet Led To 150M App Installs

When it works, influencer marketing can be a wonderful thing, leading to huge sales, major brand recognition, significant buzz, or millions of people installing your mobile app.

Even if it’s entirely accidental.

That’s exactly what David Reichelt and Zeb Jaffer experienced with their hot app Color Switch. Color Switch is an addictive mobile game in the Flappy Bird genre: super-simple with just one action for players to take, but challenging enough — or perhaps infuriating enough — to keep people trying.

Read the full story on Forbes …