How not to pitch a journalist, method #37

I get 50 million pitches. One that starts like this is DOA:

Huawei, a leading global information and communications technology (ICT) solutions provider, today unveiled the Huawei MU736, the world’s first WWAN module that is fully compliant with the Next Generation Form Factor (NGFF) standard.

Fortunately I know what WAN is, but the second paragraph gets even worse:

The NGFF standard enables a transition from Mini-PCIe Cards to a smaller form factor module in size, volume, and system design flexibility. The MU736 NGFF module is based on Intel’s industry leading XMM™ 6260 HSPA+ modem solution, supporting penta-band operation (B1/B2/B4/B5/B8) for worldwide network coverage, low power consumption, Global Navigation Satellite System (GNSS), and major carrier certifications, enabling easier and more flexible design and integration into end devices. In addition, the MU736 supports all NGFF features to optimize performance, power consumption, and usability.

Roundfile!

 


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