Very few brands truly understand their complete marketing ROI. The reason is simple: they lack a true cross-platform and cross-device measurement capability.
And the result is that they can’t fully optimize their marketing to take advantage of what’s working, or stop what’s not.
But here’s the big secret about cross-device measurement.
It’s not just about measurement of the journey.
Instead, it’s about deeply understanding how each marketing and advertising input (dollar spent) results in a sales or conversion output (dollar received) … no matter where that happens, or how convoluted the customer journey gets.
Get the full story in my post at Inc …
