How mobile app tracking is changing (or, making the insane sane)

Bad news: complexity is the future of marketing measurement.

Good news: you can manufacture simplicity to achieve insight. (And growth!)

Challenge: that only works with the right partners.

Mobile marketers have always had a huge amount of data on their marketing campaigns. For marketers with scale, itโ€™s generally been from different partners, in multiple places, and in incompatible formats. Plus, the fraudsters were always lurking, so optimizing for success was always challenging.

But the good news from a mobile app tracking perspective: you got the data. And, you got it pretty much one way.

Get the full story in my post on Singular’s blog …


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