Bad news: complexity is the future of marketing measurement.
Good news: you can manufacture simplicity to achieve insight. (And growth!)
Challenge: that only works with the right partners.
Mobile marketers have always had a huge amount of data on their marketing campaigns. For marketers with scale, it’s generally been from different partners, in multiple places, and in incompatible formats. Plus, the fraudsters were always lurking, so optimizing for success was always challenging.
But the good news from a mobile app tracking perspective: you got the data. And, you got it pretty much one way.