Hey Apple, Here Are 10 Apps That Do Nothing When You Download Them

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Apps that do nothing when you download them are against Apple’s rules, says the company’s top marketer, Phil Schiller.

“You download the app and it doesn’t work, that’s not what we want on the store,” Schiller told Matthew Panzarino.

The context: Apple is blocking updates to an email app named Hey from Basecamp that requires a paid subscription to the Hey service before it’s activated and useful. And not just blocking updates: Apple is threatening to remove Hey from the App Store.

The problem?

Get the full story in my post at Forbes …