Here's Why Apple Will Beat Amazon In The Battle For The E-Textbook Market

We made calls to universities that have been evaluating various e-readers and e-book formats and found that most expect to partner with Apple’s iPad in its e-reader initiatives.

This is because:

* Apple already has a massive infrastructure built to promote and distribute its products to universities and it will take time for its competitors to replicate that.

* Amazon and Sony have improved their devices in recent releases but universities are still not satisfied.

* The iPad appears to solve the portability issues and lack of features many universities have cited for not embracing Amazon and Sony readers.

via Here’s Why Apple Will Beat Amazon In The Battle For The E-Textbook Market.

 


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