Peanut butter is just peanut butter. And chocolate is just chocolate. But if you have the creativity and insight to combine them, you create a magical mystery confection that makes your mouth cry out for joy and high-five your stomach. You get, perhaps, dual integration.
Imagine the peanut butter is marketing campaign data.
Imagine the chocolate is attribution.
Put them together, and the result is not magical and not mysterious: it’s marketing science that unlocks ever-increasing but previously hidden value. And that’s just one of the secrets revealed in our No Bullsh!t Guide to Mobile Attribution.
But what exactly is dual integration? And how does it work?