Lions, tigers, and ponies are sprouting like wildfire in people’s homes, and it’s all Google’s fault. Plus, perhaps a certain show on Netflix about a zoo and its owner.
But maybe this is just what we need right now.
The magic, courtesy of Google, is augmented reality. In this case, it’s the imposition of virtual images within physical settings. Google announced the new feature way back in May, and the advertising-supported giant no doubt hopes brands will use it to show us shoes and sofas and other things to buy.