Google Stars: is the big G taking aim at social bookmarking sites?

Google’s blog just announced that they are adding a new “star” feature to web search. Essentially, when you see results you like, you star them, and they’ll appear higher in results next time you perform a similar search.

From the Google blog post announcing the new feature:

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant.

My first thought on seeing this is: hmmm … watch out, Digg, StumbleUpon, and any other social bookmarking service. For starters, this eliminates the need to save the search result on some external site. For finishers, you can bet your last red Olympic maple leaf mitten that what data Google collects, Google will find some means of collating, utilizing, and monetizing.

You can already star, favorite, and share items in Google Reader. Buzz is bringing social connectedness (sometimes too much!) to the earliest of internet media, email. How long before Google Stars make search more social as well as “more personal?”

My guess? Not long!

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More discussion on this here, here, here, here, and here.