You’ve see the mini-maps on a thousand websites, right? The one on the corporate website that’s going to give you a clue where the offices are?
Like this:
This is great, helpful and good … it gives you a sense of where the business is, it doesn’t intrude too much into the page, it looks neat, tidy, and modern.
The problem?
When you actually decide you want to go there – and you need to see some more detail – where do you click to get a big map? It’s not clear … although the terms of use and how to report a problem are fairly obvious.
In fact, you have to click in this little tiny rectangle:
No, not on the Google logo, which would make some degree of sense. Not in any drop-down menu (although that may be coming at some point). Nor just a single click on the map itself.
Rather, a click on the tiny “powered by” link.
Fairly non-obvious, I would think.