Supposedly Google and Microsoft are in the battle to buy AOL.
Google just wants Microsoft to pay more, that’s all. So they’re staying in the game to up the ante … and they’ll duck out when it’s high enough and Microsoft wastes as much money as possible.
Google wouldn’t know what to do with AOL. It’d be a disaster. They’d break it to pieces and completely revamp its revenue streams. And it’d be the right thing to do.
But client lists can be fragile things. Particularly when the ship’s been sinking for a couple of years. Google’s growth rate would falter, if not stagnate, while the minnow swallows the whale.
And that would be a tough pill for Wall Street to swallow.