No IDFA, no problem?
Consumers will keep consuming, marketers will keep marketing, and brands will still be able to optimize, grow, and make money. All true … and yet without at least some preparation for the just-around-the-corner iOS 14 privacy changes, brands, publishers, and other industry players in the mobile apps space will definitely hit a few bumps in the road.
In fact, as of last month, almost 9 in 10 mobile marketers were not completely ready, according to a survey we ran at Singular.
But not you! Because you are prepared.
Because you…are reading this post.
Here are five things we’re seeing at Singular that you need to be thinking about in your iOS 14 and SKAdNetwork preparation.