This week Facebook finally launched Facebook Attribution after the tool had been in public beta for over a year.
The new solution aggregates measurement across all your Facebook ecosystem ad campaigns: on Facebook itself, on Facebook’s hottest “new” ad platform, Instagram, on Messenger, and across Audience Network, Facebook’s infrastructure for extending your ad campaigns off of Facebook properties.
Facebook is pitching its attribution tool as a way to give marketers “a more holistic view of the customer journey.”
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