Cold hard cash to advertise a game is great. An exciting, fun product to market is extremely important. But few factors, if any, beat amazing, compelling creative in mobile game advertising.
Creative grabs attention. It incites action. It compels conversion.
Nielsen says that the quality, messaging, and context of your creative is responsible for as much as 49% of all sales lift. That’s more than five times as much as targeting, and more than double reach. Great award-winning creative is so powerful that ads that win awards generate a full eleven times more market share growth.
So apparently creative is just a little bit important … get the full story in my post on Singular’s blog.
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