Anyone who does a lot of projects has experience with project overviews, plans, schedules, and strategies.
Most organizations try to put those together in some kind of document called a creative brief, which then goes to a decision-making body for a go, no-go, or yes-but.
Unfortunately most creative briefs are anything but:
From Hallmark’s great little Hoops and Yoyo.[tags] work, creative brief, projects, hoops & yoyo, john koetsier [/tags]