Covid Boosted Retail Subscriptions Up To 145%: The New Retail Therapy?

retail subscriptions gift

Subscriptions is now perhaps the default way we consume music and premium video content. Is it possible that will happen for retail as well?

“It’s not just media and entertainment that seems to be surging,” Recurly CEO Dan Burkhart told me recently on the TechFirst podcast. “The highest growth was actually counterintuitive … curiously, the subscription commerce category really took off.”

That’s not what I expected to hear.

Get the full story in my post at Forbes …